Major Mishaps Remind Us To Check that List Twice

The PReturn blog

It’s been said time and time again:  “personalized emails and letters garner higher response rates.” But in the recent cases of Office Max and Bank of America, that personal touch crossed the line … big time.

In January, Office Max shocked a gentleman by sending him a mailing addressed as follows:


Yes, you’re reading that correctly, it’s addressed to “Daughter Killed in Car Crash.” According to Gawker, after rightfully registering a complaint with Office Max, the company issued the following apology:

“We are deeply sorry that Mr. Seay and his family received this mailing from us, and we are reaching out to Mr. Seay to convey our sincerest apologies on this unfortunate matter. This mailing is a result of a mailing list rented through a third-party provider. We have reached out to the third-party mailing list provider to research what happened. Based on a preliminary investigation today we…

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